When explaining an issue as complex as finding hidden risk in an investor’s portfolio,
BNY Mellon needed a simple way to emphasize the dangers while showing their expertise.
In 2010, skepticism hung over markets and financial institutions as the world attempted to recover from a financial downturn. It was time to remind the world what BNY Mellon stands for. With $22 trillion in custodial holdings and over
$1.1 trillion in assets under management worldwide, BNY Mellon has successfully guided clients through the world’s financial ups and downs throughout its 226 year history.
In the 2010 campaign, the BNY Mellon icon takes center stage, serving as a pillar that steadily guides clients forward
BNY Mellon / Hang glider :30
BNY Mellon / Bridge :30